Building a Customer-Focused Culture

Mar 24, 2016 Denny Michels

The customer-culture at Link is undoubtedly the result of a tremendous effort from many players on our team. When you think about our rural geographic location, it should come as no surprise that our basic value system reflects our Midwestern culture, where our word is our bond and where we take our responsibilities seriously. We …

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The Strong Spirit of Giving at Link

Nov 25, 2015 Denny Michels

Thanksgiving provides us an opportunity to gather with family and friends, but to also reflect upon everything we have to be thankful for. At Link Manufacturing, this includes great customers and tremendous employees. With this sense of gratitude, we are able to give back. Link is a company with employees who do so much good …

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Recognizing The Veterans on America’s Production Lines

Nov 11, 2015 Don Van Den Top

Veterans Day hits close to home for many of us. Last year Link had the honor of hosting a group from the American Legion. As they toured our facilities, they made sure to seek out and personally thank each of our employees who served or are currently serving. It was very rewarding to host these …

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The Work Ethic of Millennials

May 19, 2015 Denny Michels

Perceptions are interesting. They shape our decision-making. Sometimes they’re right on target. Other times, not so much. The challenge is not letting generalizations about our co-workers cloud our perception of their value. This is even more important when you’re in the role of a leader.

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What's In A Tagline

May 22, 2014 Denny Michels

We recently went through the process of creating a new tagline for Link as part of a renewed branding effort. Like any good tagline, we wanted a short statement that would quickly and memorably describe the unique qualities of Link and serve as a unifying consistent theme – connecting all of our marketing and branding …

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