New Products and New Expectations for Link in 2016

As we come to the end of each passing year, I tend to ask myself, “How did we end the year compared to how it began?” In the case of Link Manufacturing, the company has thrived thanks to the commitment to our customers and dedication of our employees who are driven to outperform in all areas of our business.

One of the keys to our success has been the development of a strong core of manufacturing capabilities, including our fabrication, machining, paint finishing and assembly operations. We’ve also made major gains in product development, improving the performance of our suspension capabilities by adding features such as increased durability and weight optimization. Those areas will continue to get stronger as we invest in both new technologies and expanding the skillsets of our employees.

But what is most exciting is to see the potential of where we can go, and grow, from here.

Outlook for Link Manufacturing in 2016 and Beyond

There are a few emerging trends we plan to capitalize on in the coming years. The first is an increased interest among OEMs in working with international suppliers to support their global expansion objectives. While North America has been our primary market focus, expanding our ability to compete on a global scale will be a key to continued growth for Link. Participating in more global trade shows to broaden our company’s global presence and hiring talent with global experience are just a couple ways we’ll be expanding Link’s global capabilities. I’m confident those investments will pay increased dividends in the coming years.

Another key trend reshaping the industry and our business is the growth of vertical integration. Many OEMs want increased control over the products installed on their vehicles, making engineering collaboration a top priority. We’re working with our customers to better understand and support their vertical integration objectives and design propriety products tailored to their needs and expectations.

Beyond these trends, we also have many new product development initiatives in the pipeline. Our main focus right now is on specialty suspensions, while simultaneously broadening our lift axle line. We have several OEM applications in development with upgrades that will include more brake options, more installation tools and more air kit options. We’re also developing new heavy vocational suspensions for trucks, trailers, severe service and off-highway vehicles, just to name a few.

It’s Our People Who Help Us Build Better Products

But even more important than product development is the development of our staff.

Our employees are loyal, dedicated, hardworking people who are always ready to go the extra mile. They’re driven to outperform when it comes to customer service and support, and we’re committed to investing in them. In 2016 we’re placing particular emphasis on developing leaders and supervisors while enhancing the technical skills of our engineering, sales and marketing teams.

We believe our strategic focus on new products and customer service will help us outpace the market as we enter the new year. It will require a high level of personal service with quality, reliability and collaboration integrated into all aspects of our business – but we’re up to the challenge. I want to thank our customers and partners for helping make 2015 such a success and providing such a bright outlook for 2016 and beyond.



Blog Author

Jim Huls

In his role as President, Jim Huls is focused on providing superior customer service and support through industry best on-time delivery, quality and market driven innovations that result in Link being our customers’ preferred supplier of specialty suspensions. In his 25 years with the company, Jim has developed a great appreciation for the Link team's readiness to go the extra mile. Depending on the season, Jim – a father, husband and avid adventurist - can be found supporting his family’s competitive rodeo schedule, riding motorcycle, boating or in the mountains on a snowmobile.

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